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How To Advertise: What Works, What Doesn't- And Why
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How To Advertise: What Works, What Doesn't- And Why
By
Kenneth Roman & Jane Maas
The classic guide to effective advertising, How to Advertise has been an industry guidebook for more than 25 years. It has sold over 130,000 copies in the United States alone and has been published in 11 language.
Now industry authorities Kenneth Roman and Jane Maas, joined by new media expert Martin Nisenholtz, have produces an entirely new updated edition for the new world of marketing communications. It includes.
. Generating creative ideas;
. Advertising on the internet;
. Integrated communications.
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