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Hollering Up a Tree: Practical Guide to Advertising and Publicity for the Smaller Company
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Hollering Up a Tree: Practical Guide to Advertising and Publicity for the Smaller Company
By
Maurice Drake
Areas covered include: planning the campaign, creative strategy, basic design skills and techniques for advertisements, advertising on the Internet, production of advertisements - by media covered (print, radio, tv, etc.), using outside expertise - agencies, consultants and freelancers, choosing and buying media. This highly practical guide will show readers how to create and implement a successful campaign from scratch - at a fraction of the normal cost.
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