By Uwe Stoklossa & Thomas Rempen

If advertising is to grab people's attention, it must offer something really extraordinary. This unique compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. Brimming with ideas and inspiration, this handbook of visual seduction will be a must-read for anyone working in advertising or involved in the business of communication.

Published Date: 01/01/2007 Format: HardBack ISBN: 0-500-51340-6 Publisher: n/a Rating: Retail price: Pound £ 35.00 (Rs. 4,371.85) Our price: Rs. 4,200.00 You Save: Rs. 171.85 Reviews: 0 reivew(s).

Add to Wish List Tell a Friend Write a Review