Advertising Media Planning: A Brand Management Approach

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By Larry D. Kelly & Donald W. Jugenheimer

Media decisions are made every day by agency media personnel and by brand management on the client side. This work offers guidance for those who practice media planning on a daily basis as well as those who must ultimately approve those strategic media decisions.

Published Date: 18/12/2003
Format: PaperBack
ISBN: 0-7656-1310-7
Publisher: M E Sharpe
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Retail price: US Dollar $ 34.95
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